Privacy Policy

Effective Date: 27 January 2026

Elle Olive (“we”, “us”, “our”) is committed to protecting your privacy and ensuring that your personal information is handled responsibly. This Privacy Policy explains how we collect, use, store, and share your data when you visit our website, place an order, subscribe to communications, or engage with our brand. It also explains your rights and the choices available to you regarding your personal information.

Personal Information We Collect

We collect personal information that is necessary to provide our products and services efficiently. This includes details you provide directly when placing orders, creating an account, subscribing to newsletters, or contacting us for assistance. We may also collect information automatically when you interact with our website, including browsing behaviour, purchase history, and preferences. In addition, information may be received from trusted third parties, such as payment processors or shipping partners, but only as necessary to process orders or deliver services.

Examples of personal data we may collect include:

  • Name, delivery address, email address, and telephone number.

  • Account credentials such as usernames and passwords.

  • Payment information, securely processed through Shopify Payments or other approved providers (full card details are never stored by us).

We take care to collect only information that is necessary for the purposes described in this policy.

How We Collect Your Information

Personal information is collected primarily through your interactions with our website and services. This includes completing orders, creating accounts, subscribing to newsletters, or contacting us. Additional information may be gathered automatically via cookies or similar technologies to monitor website usage and improve functionality. We may also receive limited information from third-party services, such as payment providers, shipping partners, and analytics tools, solely for the purpose of fulfilling orders and maintaining website operations.

Use of Personal Information

Your personal information allows us to operate smoothly and provide a premium experience. We use it to process and fulfil orders, manage accounts, provide customer support, communicate updates regarding orders or our policies, and deliver marketing communications if you have consented. Your information also helps us analyse and improve the website and services we provide. Finally, personal data is used as required to comply with legal obligations, including taxation and financial reporting.

Marketing communications are sent only with your consent, and you may unsubscribe at any time.

Sharing Personal Information

To provide our services, we may share personal information with carefully selected partners, including:

  • Payment providers to process transactions.

  • Shipping partners to deliver orders.

  • IT, hosting, and data storage providers to maintain website functionality.

  • Professional advisors or legal authorities when required by law or to protect our rights.

All third parties with whom we share data are required to implement appropriate security measures and comply with applicable privacy regulations.

Your Rights

You have certain rights regarding your personal information under New Zealand law. These include the right to access the information we hold about you, request corrections, and request deletion where legally permitted. You also have the right to withdraw consent for marketing communications at any time and to object to specific processing activities, including automated profiling.

To exercise your rights, contact us at julie@elleolive.com, and we will respond promptly in accordance with applicable law.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Data Storage and Security

Elle Olive takes the security of your personal information seriously. We implement both technical and organisational measures to protect your data from unauthorised access, loss, or misuse. Personal information is retained only for as long as necessary to provide services, comply with legal obligations, or resolve disputes. Where possible, personal data may be anonymised or pseudonymised for statistical or analytical purposes.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

International Data Transfers

If your order involves international shipping, personal information may be transferred outside New Zealand. In such cases, we ensure that appropriate safeguards are in place to protect your data and that it is only used for purposes consistent with this Privacy Policy.

Cookies and Tracking

Our website uses cookies to enhance functionality, monitor performance, and provide personalised content. Cookies may be classified as:

  • Strictly Necessary Cookies: Essential for website functionality, including secure logins and shopping cart management.

  • Analytical or Functional Cookies: Help us understand how our website is used, remember preferences, and improve performance.

  • Targeting Cookies: May be used to deliver content or advertising tailored to your interests.

You can manage or disable cookies through your browser settings. Disabling cookies may limit some features of the website.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the effective date revised. In significant cases, registered users may also be notified via email.

Contact Us

If you have any questions, concerns, or requests regarding your personal information or this Privacy Policy, please contact us at julie@elleolive.com. We are committed to responding promptly and in compliance with applicable law.